Overview
MRH Energy Solutions Ltd needed a cost-effective WordPress site that could capture detailed lead information for energy grant assessments. The requirement was a simple, functional build using a classic PHP WordPress template that stayed within budget while still looking professional.
Brief
The site had to collect specific data points from potential clients, so the lead capture forms were the most important feature. The client also wanted a straightforward brochure layout that explained eligibility, services, and next steps without unnecessary complexity.
Approach
We built the site on a classic WordPress template with custom form logic. The forms were designed to gather the exact information needed to assess grant viability, which reduces back-and-forth and speeds up response times. Form placement was carefully considered so visitors could access them from multiple entry points.
We kept the overall structure simple and direct. Service pages use short sections, clear headings, and minimal distractions. This keeps attention on the key action, which is to submit the assessment form. The design supports mobile users, who often make initial enquiries on phones.
The site remains lightweight by avoiding heavy plugins and unnecessary scripts. This helps performance and keeps the site stable over time, which is important for a budget-led project.
We also ensured the form data is structured for review. Fields are grouped logically, which helps the client assess eligibility faster and respond to leads with the right next steps.
Outcome
MRH Energy Solutions Ltd now has a reliable WordPress site with forms that capture the right data for grant assessments. The client benefits from a clearer lead qualification process and a site that is easy to maintain without high ongoing costs.
Notes
This case study highlights how a simple template build can still deliver strong outcomes when the functional requirements are clear. By prioritising data capture and a clean user journey, the site supports the client’s operational needs without overcomplication.
