This page explains common website terms in plain English, without technical jargon.
A quick visual glossary of the terms most small business owners ask us about.
Quick definitions
SEO (Search Engine Optimisation)
SEO means making your website easier for Google to understand, so your pages can show up when people search.
Read more: What is SEO?
CMS (Content Management System)
A CMS is a tool that lets you edit your website content yourself, without coding.
Read more: What is a CMS?
Web Hosting
Hosting is the service that stores your website files and keeps your website online.
Read more: What is web hosting?
Responsive Web Design
Responsive design means your website automatically adjusts to phones, tablets, and desktops.
Read more: What is responsive web design?
CTA (Call to Action)
A CTA is the action you want visitors to take, like “Call now” or “Request a quote”.
Read more: What is a CTA?
Conversion
A conversion is when a visitor does something valuable, like filling in your form or calling your business.
Bounce Rate
Bounce rate is the percentage of people who leave after viewing one page.
User Experience (UX)
UX means how easy your website is to use.
Quality Assurance (QA)
QA means checking everything works before launch.
