Overview
PMS Aesthetics Company required a clean WordPress site with simple animation and bilingual content support. The project was a templated build that used GSAP for subtle motion while remaining accessible and easy to manage.
Brief
The client wanted a classic WordPress setup on a budget but needed customisation for Polish and English copy. The site had to load quickly, look professional, and allow visitors to switch between languages without confusion.
Approach
We started with a classic WordPress template and customised it for the brand. GSAP was used sparingly to add movement to key sections without slowing the site or distracting from content. The animations were kept minimal to maintain a clean, professional feel.
Bilingual content was built into the structure from the start. We adjusted the layout so longer Polish text could fit without breaking line lengths or spacing. Headings and button labels were tuned for both languages to ensure clarity.
The content is structured in short, scannable sections with clear CTAs. This helps visitors find service information quickly and move to contact forms without delay. We kept the design light to avoid performance issues, which is important for mobile users.
We also made sure the language change does not break layout or button placement. This keeps the experience consistent regardless of language choice and reduces the chance of content updates causing spacing issues.
Outcome
PMS Aesthetics Company received a budget-friendly WordPress site with custom styling, bilingual support, and subtle animation. The result is a professional website that respects language needs while remaining easy to update.
Notes
This project demonstrates how a templated WordPress build can still deliver a tailored result when content and language requirements are planned carefully. By using motion only where it adds value, the site stays fast and focused.
