Overview
JD MEWP Ltd needed a focused, rapid build that could showcase Mobile Elevated Work Platforms for sale without the overhead of a large ecommerce system. The brief centred on clarity, speed, and a structure that could support ongoing SEO work from their external agency. The site had to be cost-effective, easy to manage, and hosted reliably.
Brief
The client wanted a simple brochure-style site that made it easy to view available machines and make an enquiry. The budget was tight, so the build needed to avoid complex tooling while still feeling professional. Hosting was to be kept at a fixed rate of GBP 120 per year, with stability and performance as the priority. The site also needed to work well for search improvements over time.
Approach
We built a streamlined site that focuses on the product range and enquiry flow. Content was structured to allow clear navigation between categories and item details. The layout keeps the core information above the fold, with specification details and enquiry prompts placed in logical positions. This keeps the journey simple for buyers who want to move quickly from browsing to contact.
We used a lightweight build approach to keep page load times down and ensure the hosting package stayed within budget. The codebase is clean and avoids unnecessary dependencies, which makes it easier for the external SEO agency to improve metadata and on-page structure over time. We also ensured the internal page hierarchy supports future additions of inventory without a redesign.
Outcome
JD MEWP Ltd received a site that presents equipment clearly, supports quick enquiries, and remains easy to maintain. The hosting cost is fixed at GBP 120 per year, which keeps running costs predictable. The site continues to benefit from ongoing SEO improvements managed by a third-party agency, and the underlying structure remains suitable for that long-term work.
Notes
This project shows how a focused, budget-led build can still deliver a clean sales platform. By prioritising clarity and structure over unnecessary features, the site stays fast, stable, and aligned with the client’s ongoing marketing efforts.
