Samantha Welstead Hypnotherapy
A focused redesign for a hypnotherapy practice that made the site clearer, calmer, and significantly faster on mobile, lifting PageSpeed Insights performance from 12/100 to 85/100.
Build Type
Website redesign and performance upgrade
Platform
WordPress
Main Focus
Mobile performance, trust, and enquiry clarity
Project Snapshot
Status
Live
Focus
Mobile performance, trust, and enquiry clarity
Live Link
View live siteGood Fit For
Businesses that need a clearer route from visitor to enquiry.
What this project needed
Samantha Welstead Hypnotherapy needed a website that felt more reassuring for prospective clients while also fixing a serious performance problem. The previous site was slow on mobile, scoring 12 out of 100 in PageSpeed Insights, which created friction before visitors had even reached the content.
How the build was handled
The redesign focused on a calmer visual direction, clearer service structure, and a lighter front end. Content was reorganised so visitors could understand the practice, build trust, and move toward an enquiry without working through unnecessary clutter or waiting on slow pages.
What changed afterwards
After the redesign, the mobile PageSpeed Insights performance score increased from 12/100 to 85/100. The site now gives visitors a faster, more confident first impression while keeping the route to contact simple and easy to follow.
Performance before and after
The redesign was not only visual. The mobile PageSpeed Insights score rose from 12 out of 100 before the work to 85 out of 100 afterwards, giving visitors a much faster first experience.
What made the biggest difference
Improved mobile PageSpeed Insights performance from 12/100 to 85/100
Redesigned the site around a calmer, more trust-led visitor experience
Simplified the content journey so enquiries are easier to make
Why this kind of build works
The strongest project pages usually do three things well: explain the offer quickly, remove unnecessary friction, and make the next step obvious. This example leans on those same principles through mobile performance, trust, and enquiry clarity.
Next step
If you want a website that explains the offer clearly, builds trust faster, and gives visitors a stronger reason to get in touch, this is the kind of direction we build for.
Positioning
Clearer offer presentation
This project is built around making the offer easier to understand quickly, so the right visitor can decide faster and move toward contact with less doubt.
Conversion
Stronger enquiry flow
The structure keeps attention on the next step instead of letting visitors wander. That usually means better quote requests, bookings, or direct contact.
Long-term use
Easier to maintain properly
A project only keeps working if the business can live with it after launch. That is why the platform, structure, and editing model matter as much as the design.
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