Best Fishing Scotland
A long-running fishing tour guide website first designed by Vanilla Websites in 2022, now being redesigned and moved from WordPress to Astro after recent SEO work improved visibility and enquiries.
Build Type
SEO optimisation and Astro redesign
Platform
WordPress to Astro
Main Focus
Tour enquiries, organic visibility, and Core Web Vitals
Project Snapshot
Status
Redesign coming soon
Focus
Tour enquiries, organic visibility, and Core Web Vitals
Live Link
View live siteGood Fit For
Businesses that need a clearer route from visitor to enquiry.
What this project needed
Vanilla Websites first designed the Best Fishing Scotland website in 2022. Since then, the business has grown into one of the two largest fishing tour guides in Scotland, with the website becoming an important route for visitors researching guided fishing experiences.
How the build was handled
Recent work has focused on practical SEO optimisation: improving search visibility, strengthening key pages, and making the site easier for potential customers to find and enquire through. The next stage is a full redesign and migration from WordPress to Astro, giving the site a more aesthetically pleasing design while also improving PageSpeed and Core Web Vitals.
What changed afterwards
The SEO improvements have already led to stronger visibility and more enquiries. A new Astro version is currently being designed and built so the site can keep growing with better performance, a cleaner visual standard, and a faster user experience. New site coming soon.
What made the biggest difference
Originally designed by Vanilla Websites in 2022
Helped support growth into one of Scotland's two largest fishing tour guides
Recent SEO optimisation improved visibility and enquiry volume
Current redesign is moving the site from WordPress to Astro
Why this kind of build works
The strongest project pages usually do three things well: explain the offer quickly, remove unnecessary friction, and make the next step obvious. This example leans on those same principles through tour enquiries, organic visibility, and core web vitals.
Project note
The current live site is the existing WordPress version. A redesigned Astro site with improved Page Vitals is coming soon.
Next step
If you want a website that explains the offer clearly, builds trust faster, and gives visitors a stronger reason to get in touch, this is the kind of direction we build for.
Positioning
Clearer offer presentation
This project is built around making the offer easier to understand quickly, so the right visitor can decide faster and move toward contact with less doubt.
Conversion
Stronger enquiry flow
The structure keeps attention on the next step instead of letting visitors wander. That usually means better quote requests, bookings, or direct contact.
Long-term use
Easier to maintain properly
A project only keeps working if the business can live with it after launch. That is why the platform, structure, and editing model matter as much as the design.
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