HeliBeds · E-commerce and paid search
Vanilla Websites / Ecommerce specialists
A stronger start for HeliBeds.
Meet Astro Merchant, our own ecommerce system. Built with Astro, shaped around the way your business works, and supported by people who can improve the shop as well as its marketing.
HeliBeds: over 35 years in business.
An established bed specialist, with a new chapter online.
HeliBeds / results in just over two weeks
Reviewed 6 Nov 2026Higher daily sales value
First 16 full days after launch, compared with the old-site 90-day average
Relative daily sales, with monetary amounts kept private. Comparison periods below.
- Google search clicks
- +57%
- Average order value
- +7%
583 vs 371 in matched 14-day periods
Compared with the historical baseline
Built for speed
Server-rendered Astro pages, optimised product images and selective interactive components keep the shopping experience focused.
A shop you can run
Add, edit and retire products. Manage sizes, matching additions, delivery dates and orders from your own dashboard.
Know what’s working
Search, advertising and purchase analysis, with clear reports and an SEO work log. See the findings and agree what happens next.
The comparison: new-site sales cover 21 October–5 November 2026 (16 days); the historical baseline covers 11 June–8 September 2026 (90 days). New figures use verified payments, exclude marked tests and are before refunds. Historical figures use Processing/Dispatched order records. Search clicks compare 6–19 October with 21 October–3 November. These are encouraging early results across different seasons, not proof that the website alone caused the increase or a guarantee of future performance.
Our own ecommerce system, built around the retailer
Astro Merchant is our own catalogue and ecommerce system. For HeliBeds, we built a server-rendered Astro storefront around a live product catalogue, with optimised images and focused interactive components. It is designed for fast browsing without making every page a heavy client-side application.
Day-to-day control for the HeliBeds team
The team can add, edit and retire products, organise size families and copy matching headboard choices between products. Shared delivery profiles, date cut-offs and blackout dates help them keep delivery information accurate. Order management brings customer details, payment information, fulfilment updates and bulk printing together.
Measurement and improvements after launch
We review Google Search Console, Analytics and advertising alongside verified orders. The owners can read their reports and SEO work log in the dashboard, see our recommendations and approve the next changes. Our role covers the technical implementation as well as interpreting the marketing data.
Shopping by size and fold type
Customers can start in the sofa-bed mattress department and narrow the range by size and fold type. On the product page they can check measurements and compare available sizes, each with its own price. Delivery information is available before they commit to an order.
Managing the shop and its paid search
Vanilla Websites built and deployed the storefront and is managing Google Ads for Helibeds. For a retailer with several similar mattress sizes, the useful destination for a paid click is the page where the shopper can check the details and buy the right product.
How we measured the early results
The new-site sales sample covers 16 full days, compared with a 90-day historical sample ending in September. The figures show an encouraging start, but different seasons, product mix and marketing activity can all influence the result. We continue to monitor verified orders, search visibility and advertising value rather than claiming that one change caused the increase.
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